Branson Bank is a respected, locally-owned and managed community bank in Branson, MO. Its mission is to help customers, colleagues, shareholders, and community prosper. Branson Bank successfully implemented the 2017 - 20 Strategy Map developed with Westover Strategy. In recognition of the ongoing disruption in financial services, Board Chair Peter Peitz engaged Westover to update the Strategy Map.
Westover facilitated a day and a half strategy offsite with the bank board and senior staff to produce an updated Strategy Map. Westover also provided advice to CEO Bill Jones and the board on communication and execution of the Map.
The Board approved the 2020 - 23 Strategy Map, which reflected key refinements of the 2017 - 20 Strategy Map. CEO Bill Jones presented the Map to all bank associates, so that they will appreciate how their performance contributes to the bank's success. The senior staff is leading the execution of the Map and using its contents to refine the bank's approach in a variety of areas, such as enterprise risk, emerging competition, customer experience, technology, and culture.
The bank shares progress towards Strategy Map targets with the Board each quarter. The Map keeps the team on track in pursuit of agreed upon objective. The Board and associates value the Strategy Map highly. It is used in numerous ways, including communication with customers, bank associates, the community, regulators, and shareholders.
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